Sweetest Day 2024 Meaning. Always observed on the third saturday in october, it's a perfect fall tradition to share love and joy before the holiday season begins. For over 100 years, national sweetest day encourages everyone to be generous even in the smallest ways.

In 2024, the sweetest day will be celebrated on saturday, october 19. It’s a day to share romantic deeds, expressions, acts of charity and kindness.